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1920 Vatencontrole

Onderhoudsmechaniekers circa 1930

flessenopener

Belgian Lager

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THE NAME PRIMUS

THE NAME PRIMUS

“Programming is an art”

“Programming is an art”

“Bringing old stuff back to life is just what I do.”

“Bringing old stuff back to life is just what I do.”

“Happy just to be able to do what I like to do”

“Happy just to be able to do what I like to do”

PRIMUS MILESTONES

PRIMUS MILESTONES

THE BREWERY

THE BREWERY
THE BREWERY

THE BREWERY

History

The story of Haacht Brewery began on 14 June 1898, when Eugène De Ro brewed his first high-fermentation beer. In 1950 his son-in-law Alfred van der Kelen took over the management of the brewery. Alfred died in 1968 and was succeeded by his son Frédéric, who still manages the brewery today.

The Primus pilsner as we know it today was first brewed in 1974. Thanks to Primus and decades-long dedication, Haacht Brewery has become an established player as a beer brewer on the Belgian market. The family’s fourth generation is now ready to face new challenges with the same unconventionality and dedication.

Unconventionality flows through our pipes

Haacht Brewery has been an independent family business for more than 110 years. It’s a great example of real Belgian craftsmanship. The unconventional character of Primus results from this long history of unconventionality at Haacht Brewery. Follow the taste hype of the day? No thanks. We prefer to brew Primus according to the rules of the art. And preserving our industrial heritage, our values and traditions tastes so good, we wouldn’t give it up for the world. 

Everyone is unique

Everyone is unique

"Graffiti is total freedom" - Yvon, Graffiti artist

"Graffiti is total freedom" -  Yvon, Graffiti artist

The Primus drinker

The Primus drinker

Primus goes Uninvited for Primus

Primus goes Uninvited for Primus

Pour a Primus like a pro

Pour a Primus like a pro

Pour a draught Primus like a pro

Pour a draught Primus like a pro

Free Spirits – Sylvain, Side Story

Free Spirits – Sylvain, Side Story

Free Spirits - Artists about Renaat's passion

Free Spirits - Artists about Renaat's passion

Free Spirits - Renaat

Free Spirits - Renaat

Free Spirits - Bernadette about the qualities of Antoine's work

Free Spirits - Bernadette about the qualities of Antoine's work

Free Spirits – Sylvain

Free Spirits – Sylvain

Free Spirits - Antoine gives Sébastien's cherished heirlooms a new purpose in life.

Free Spirits - Antoine gives Sébastien's cherished heirlooms a new purpose in life.

Free Spirits - Angelo, bonus movie

Free Spirits - Angelo, bonus movie

Free Spirits - Antoine

Free Spirits - Antoine

Free Spirits - Angelo

Free Spirits - Angelo

THE PRIMUS FESTIVALSUMMER OF 2018

THE PRIMUS FESTIVALSUMMER OF 2018

Primus Classic 2019 aftermovie

Primus Classic 2019 aftermovie

Primus on Instagram

Primus on Youtube

Primus on Facebook

Beer brewed carefully, to be consumed with care.
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