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1920 Vatencontrole

Onderhoudsmechaniekers circa 1930

flessenopener

Belgian Lager

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THE NAME PRIMUS

THE NAME PRIMUS

“Programming is an art”

“Programming is an art”

“Bringing old stuff back to life is just what I do.”

“Bringing old stuff back to life is just what I do.”

“Happy just to be able to do what I like to do”

“Happy just to be able to do what I like to do”

PRIMUS MILESTONES

PRIMUS MILESTONES
PRIMUS MILESTONES

PRIMUS MILESTONES

1898

Haacht Creamery & Brewery brews its first beer in Boortmeerbeek.

 

1974

HAACHT PILS becomes Primus Pils.

 

1975

The very first campaign photo with a Primus Haacht beer.

 

1979

Primus launches its Quick bottle with a large opening and easy closure. The bottle wins a gold medal for innovation at the 51st Culinary Fair.

1990

Primus is the first to introduce the 12-bottle crate to the Belgian market. A handy lightweight, perfect for frolicking around. ;-)

 

1998

Haacht Brewery celebrates its centenary with Primus ’98: a beer directly from the lager tank, unfiltered and therefore not pasteurized, which means it doesn’t keep very long. Primus with yeast has a unique full flavour and more aromas than the classic Primus. Because it is perishable, Primus with yeast can even today be purchased only in Het Brouwershof, across the street from the brewery.

 

2005

Over the years Primus has launched numerous publicity campaigns. This advertising poster from 2005 found its way onto the walls of more than a few student digs. ;-)

 

2014

The Primus brand is restyled with a new logo and a fully matching new crate.

 

2015

Primus puts the spotlight on like-minded characters with its "Free Spirits" documentary.

 

THE BREWERY

THE BREWERY

Everyone is unique

Everyone is unique

"Graffiti is total freedom" - Yvon, Graffiti artist

"Graffiti is total freedom" -  Yvon, Graffiti artist

The Primus drinker

The Primus drinker

Primus goes Uninvited for Primus

Primus goes Uninvited for Primus

Pour a Primus like a pro

Pour a Primus like a pro

Pour a draught Primus like a pro

Pour a draught Primus like a pro

Free Spirits – Sylvain, Side Story

Free Spirits – Sylvain, Side Story

Free Spirits - Artists about Renaat's passion

Free Spirits - Artists about Renaat's passion

Free Spirits - Renaat

Free Spirits - Renaat

Free Spirits - Bernadette about the qualities of Antoine's work

Free Spirits - Bernadette about the qualities of Antoine's work

Free Spirits – Sylvain

Free Spirits – Sylvain

Free Spirits - Antoine gives Sébastien's cherished heirlooms a new purpose in life.

Free Spirits - Antoine gives Sébastien's cherished heirlooms a new purpose in life.

Free Spirits - Angelo, bonus movie

Free Spirits - Angelo, bonus movie

Free Spirits - Antoine

Free Spirits - Antoine

Free Spirits - Angelo

Free Spirits - Angelo

THE PRIMUS FESTIVALSUMMER OF 2018

THE PRIMUS FESTIVALSUMMER OF 2018

Primus Classic 2019 aftermovie

Primus Classic 2019 aftermovie

Primus on Instagram

Primus on Youtube

Primus on Facebook

Beer brewed carefully, to be consumed with care.
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