"It's better to be a lion for a day than a sheep all your life."
- Elizabeth Kenny -

Belgian Lager

“Be yourself; everyone else is already taken.”
- Oscar Wilde -

"Nobody can give you wiser advice than yourself."
- Marcus Tullius Cicero -

THE NAME PRIMUS

Primus pilsner owes its name to Jan Primus or Jan the Conqueror, Duke of Brabant. Jan Primus was a great general of the 13th century. A noble knight, sympathetic to the fate of his people, the star of festive tournaments and loved by his subjects. He was also a great beer enthusiast and the protector of brewers. In short: Jan Primus was a real bon vivant who, as the stories tell us, always followed his own way.

Primus beer still draws its inspiration from the stories about this unconventional knight. It’s crafted with careful attention by our master brewers using pure ingredients and water from their own sources. This is what gives Primus its refined aroma and balanced taste. So next time you drink a Primus, raise a toast to the health of Jan the Conqueror!